The marketing industry has changed considerably in the past decade or two, largely as a result of changes in technology. For example, the way in which people consume television has changed considerably, largely as a result of the Internet. For example, it is now possible to quickly and easily record and skip through live television. Whilst people might have recorded things in the past, the ease with which people can do in these days means that more and more people are watching things as and when they want to. However, this means that there are reduced opportunities for advertisers, as people can fast-forward through the commercials.
Alternatively, the Internet itself has provided companies with many different ways to advertise. In fact, with various social media websites, it is possible to gain an understanding of what individuals might like, so as to target adverts directly towards them.
With so many changes in the marketing world, it is possible to come up with some really inspiring topics to write about. In fact, as well as talking about some of the latest changes, you may wish to write a compare and contrast paper, in which you examine marketing techniques of the 21st century, compared to some time in the past.
To give you some ideas of the kind of topics that you can write about for a dissertation, the following outlines very suggestions.